about & also

& also is more than a brand—it’s a philosophy, a practice, and a community for those navigating the in-between moments of life. I believe that life isn’t about choosing between this or that, but about embracing all the complexities, dualities, possibilities and the parts that make us whole.

Whether you’re at a crossroads, feeling stuck, or ready to step into your next chapter, here at & also I aim to offer spaces, tools, and guidance to help you reconnect with yourself, your purpose, and your power.

Through transformative retreats, workshops, courses and coaching, I create intentional spaces where you can:

  • Navigate transitions with clarity and confidence.

  • Feel deeply seen, understood, and supported.

  • Align with your true nature and unique gifts.

  • Take grounded action toward a life that feels meaningful and purposeful.

We use Human Design, breathwork, mindset coaching, and IFS to guide you through life’s turning points, helping you move from fear to trust, from hustle to flow, and from confusion to clarity.

At & also, everything is welcome—the joy and the struggle, the breakthroughs and the pauses, the messy middles and the aligned beginnings. Because you don’t have to choose between being strong and being soft, between resting and achieving.

This is your space to embrace all of who you are.

Hi, I’m

Jelena

My journey here wasn’t a straight line.

By the time I was 28, I thought I had it all figured out. I had checked every box—a loving partner of six years, a three-bedroom house, a thriving career. Then, life unfolded unexpectedly, causing me to question everything. During the honeymoon right after our beautiful wedding, I faced a devastating breakup, shattering the illusion of my carefully constructed life.

As the pain and shock consumed me, I threw myself into my work, searching for solace but instead finding burnout. 

It made me question everything: my path, my values, and the life I had built.

I stepped away from the “shoulds” and began a journey of self-discovery—one that took me across continents, through countless modalities, and into the depths of my own fears, dreams, and truths. I studied Human Design, became a certified Breathwork Facilitator, and explored the psychology of change, Internal Family Systems, and Authentic Relating.

This path helped me create a life aligned with my values, my gifts, and my truth. And now, I help others to do the same.

Through & also, I’ve been privileged to host retreats, workshops, and coaching sessions that have supported thousands of people in navigating their own transitions. Whether it’s stepping away from a career that no longer fits, finding clarity in a messy middle, or building the confidence to show up authentically, I’m here to walk that path with you.

What I’ve learned is this: purpose isn’t a destination—it’s an unfolding. It’s not about finding something outside of yourself, but about rediscovering what’s already within. And while the journey can feel uncertain, it’s also where the magic happens.

I believe in creating spaces where healing can be joyful, where growth can feel like coming home, and where the path forward is illuminated by trust, connection, and love.

My Training and Certifications

&also I am a certified Human Design Guide (Advanced Reader Training). I’m a Splenic Projector, 1/3 profile with life theme of making things better - more enjoyable, more organised, healthier and happier;

&also I have studied psychology (Trauma, Mind/Body connection, Authentic Relating, Non-Violent Communication, Compassionate Inquiry, Mediating Inner Conflicts and Parts Work Internal Family Systems (specifically “Inner Child Work & Protectors”);

&also I have a certified Rebirthing Breathwork practitioner and teacher;

&also completed Breathmasters Breathwork Skill Training by Dan Brulé;

& also I am certified Yoga Teacher (200 hour YTT certified by Yoga Alliance);

&also I am an experienced workshop facilitator offering a wide range of programmes ranging from Human Design to Conscious Speed Dating events;

&also I have a BA Business and Marketing degree from Middlesex University in London;

&also I’ve spent 13+ years in Director/SVP positions for established industry leaders and start-ups in corporate sector in London.

Why & also?

Because by accepting all of your “also’s,” you get closer to who you truly are.

You can feel both fear & courage as you step into your calling.

You can crave clarity & also be ready to face the unknown.

You can do meaningful work & also enjoy material success.

You can be grateful for where you’ve been & also know there’s more for you.

& also is about embracing all parts of yourself — the contradictions, the curiosities, the callings — and letting them coexist. Life isn’t black and white; it’s layered, vibrant, & ever-evolving.

And that’s the power of also.